Entering Seoul, the soul of Asia and heart of Korea, means coming face-to-face with an exhilarating swirl of nature, tradition and all the elements of a global cosmopolitan city. While the city proudly preserves its rich traditions, it also dreams of tomorrow, providing visitors with an endless array of discoveries that celebrate the city's 600 year old history while looking to the bright future.

Seoulites are justly very proud of the treasures that make up their home and kindly offer their jewels to you - their warm hospitality, their tantalizing cuisine, breath-taking nature, world-class shopping and their rich cultural heritage, both old and new. All year round, the city displays its mystical beauty in the form of regal ceremonies and performances. Watch the changing of the guards at the city's many ornate palaces, pray at a centuries-old Buddhist temple, or catch a traditional performing arts or spell-binding B-Boy performance.

All this takes place in the setting of a city of incredible natural beauty, where the mighty, pulsing vein of the Hangang River snakes around majestic, forested mountains which lie just minutes from the bustling downtown area. These peaks are an ideal place in which to absorb the elements of nature, people and technology which are all brought together in this thriving city to give you an experience you will never forget. As you stand on the threshold between history and the future, the cosmopolitan and the natural, you will truly Be at Seoul.