By establishing a globally recognized award specializing in urban tourism, the Seoul Tourism Awards 2010 seeks to enhance Seoul's image as a global tourism destination. At the same time, it also strives to support and promote the Korean inbound tourism industry by forming strong networks between domestic and international tourism enterprises by conducting a tourism business forum.

A Lantern Festival will be held along Cheonggyecheon, a pleasant city-centre stream. Continuing a legacy that began six centuries ago in the Joseon Dynasty, beautiful lanterns wit and future at the same time.

The KOREA MICE EXPO is the only one of its kind related to the MICE industry in Korea.